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columbus-business.com

Columbus Business Solutions

http://www.columbus-business.com/

columbus-business.com Columbus Business Solutions is dedicated to transforming the way organizations do business. By delivering next generation connectivity and IT solutions, we expand the horizon of possibilities for our clients, enabling them to create and capitalize on new opportunities.

Starting a Small Business - Starting a Business - Business.com

http://www.business.com/startup/starting-a-small-business/

business.com Find solutions for Starting a Small Business. Obtain competitive price quotes from trusted vendors. Find latest tips & advice, guides and services.

[07/25/13]   Trade also called goods exchange economy is the transfer of ownership of goods from one person or entity to another by getting something in exchange from the buyer. Trade is sometimes loosely called commerce or financial transaction or barter. A network that allows trade is called a market. The original form of trade was barter, the direct exchange of goods and services. Later one side of the barter were the metals, precious metals (poles[clarification needed], coins), bill, paper money. Modern traders instead generally negotiate through a medium of exchange, such as money. As a result, buying can be separated from selling, or earning. The invention of money (and later credit, paper money and non-physical money) greatly simplified and promoted trade. Trade between two traders is called bilateral trade, while trade between more than two traders is called multilateral trade.
Trade exists for man due to specialization and division of labor, in which most people concentrate on a small aspect of production, trading for other products. Trade exists between regions because different regions have a comparative advantage in the production of some tradable commodity, or because different regions size allows for the benefits of mass production. As such, trade at market prices between locations benefits both locations.
Retail trade consists of the sale of goods or merchandise from a very fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser.[1] Wholesale trade is defined as the sale of goods that are sold merchandise to retailers, to industrial, commercial, institutional, or other professional business users, or to other wholesalers and related subordinated services.[2]
Trading can also refer to the action performed by traders and other market agents in the financial markets.

[07/25/13]   تجارت (عربی: تجارة. انگریزی: Trade) اجناس (goods) اور خدمات (services) کے رضاکارانہ تبادلے کو کہا جاتا ہے.

ایک پاکستانی کپڑے کی منڈی
تجارت کی اصل شکل تبادلۂ اجناس تھی، جس میں اجناس اور خدمات کا براہِ راست یا بلاواسطہ تبادلہ کیا جاتا تھا. جدید تاجر عموماً تبادلۂ اجناس کی بجائے تجارت کا ایک وسیلہ اِستعمال کرتے ہیں، مثلاً پیسہ. نتیجتاً، خریداری کو فروخت یا منافع سے تفریق کیا جاسکتا ہے. پیسے کی ایجاد نے تجارت کو سادہ اور غیر پیچیدہ بنادیا ہے اور اِس کو اور ترقی سے نوازا ہے.
دو تاجروں کے درمیان تجارت کو دو طرفی تجارت جبکہ دو سے زیادہ تاجروں کے درمیان تجارت کو کثیر فرقی تجارت کہتے ہیں.
تجارت، اُس عمل کو بھی کہا جاتا ہے جو تاجرین اور مالیاتی منڈیوں کے کماش یا کارندے انجام دیتے ہیں.

[07/25/13]   قرن بیستم:[ویرایش]
رکود بزرگ اقتصادی از سال ۱۹۲۹ تا اواخر ۱۹۳۰ وجود داشت. در طی این مدت، افت بزرگ در تجارت و سایر شاخص‌های اقتصادی دیده شد. عدم وجود تجارت آزاد توسط بسیاری به عنوان یک عامل اصلی رکود در نظر گرفته شد. فقط در طول جنگ جهانی دوم رکود اقتصادی در ایالات متحده به پایان رسید. همچنین در طول جنگ، در سال ۱۹۴۴، ۴۴ کشور توافقنامه برتون وودز را، برای جلوگیری از موانع تجاری ملی امضا کردند، برای جلوگیری از رکود. که راه اندازی قوانین و نهادها برای تنظیم اقتصاد سیاسی بین‌الملل بود: صندوق بین‌المللی پول و بانک بین‌المللی بازسازی و توسعه را ادامه دادند (که بعدها به بانک جهانی و بانک تسویه بین‌المللی تقسیم شده‌است). این سازمان‌ها در سال ۱۹۴۶ عملیاتی شدند پس از آنکه کشورها به اندازه کافی این توافقنامه را به تصویب رساندند. در سال ۱۹۴۷، ۲۳ کشور با توافقنامه عمومی تعرفه و تجارت برای ترویج تجارت آزاد موافقت کردند.
تجارت آزاد:

تجارت - ویکی‌پدیا

تجارت یا دادوستد (به انگلیسی: Trade)، انتقال مالکیت کالا و خدمات از یک شخص یا نهاد به دیگری به ازای دریافت چیزی از خریدار است. به طور کلی هرگونه عملی (قابل سنجش و اندازه گیری مادی) را که اشخاص در مقابل کالا یا خدمتی، کالا یا خدمتی را واگذار نموده و هر دو طرف به هنگام این عمل راضی باشند تجارت گفته می‌شود. تجارت به دو قسمت تجارت داخلی و تجارت خارجی تقسیم می‌شود. در عرف معمول به تبادل کالاها یا خدمات تجارت اطلاق می‌شود و برای بهتر معامله کردن در زمان لازم و محدود نیاز به اطلاعات و مدیریت کردن اطلاعات جهت رسیدن به هدف است. تجارت سازوکاری است که هستهٔ سرمایه‌داری را تشکیل می‌دهد.
http://fa.wikipedia.org/wiki/%D8%AA%D8%AC%D8%A7%D8%B1%D8%AA

fa.wikipedia.org تجارت یا دادوستد (به انگلیسی: Trade)، انتقال مالکیت کالا و خدمات از یک شخص یا نهاد به دیگری به ازای دریافت چیزی از خریدار است. به طور کلی هرگونه عملی (قابل سنجش و اندازه گیری مادی) را که اشخاص در مقابل کالا یا خدمتی، کالا یا خدمتی را واگذار نموده و هر دو طرف به هنگام این عمل راضی باشند تجارت گفته م…

cnbc.com

10 of the Most Innovative Small Businesses of 2013

Most Innovative Small Businesses of 2013

No matter how far the marketplace advances, there will always be problems that plague consumers and that no company can seem to solve.
This is not necessarily a bad thing, because it creates a niche for the right company to fill. For example, motorists experience considerable straining when cleaning their windshields from the inside. So the makers of the Windshield Wonder saw an opportunity
http://www.cnbc.com/id/100789384

cnbc.com These small businesses are finding success with innovative solutions to common problems.

InfoPro Alliance - Dow Jones

Marketing Plan – Sample Outline



There are a variety of styles and formats used for marketing plans. The following section headings will help you organize your plan. The content of the plan is much more important than rigid adherence to a specific format.


I. Executive Summary

The Executive Summary highlights the main goals and recommendations of the marketing plan. It should also briefly address budget requirements and how success will be measured.


II. Business Overview

This section is sometime referred to as the Situation Analysis segment. In a typical marketing plan, it contains relevant background on the market, product, pricing, and distribution situations as well as on competitors. Information Centers can describe their business in these terms as well. Assuming the planning process takes place at the end of a fiscal year, this section may be a recap of the business for the past 12 months. Consider describing your customer base, services required by your customers, and environmental factors affecting your operation. Yes, Information Centers have competition. How has the Internet affected your business? Are other departments loading content for their use? Include any hard or anecdotal data on ROI available to you, as well as information on the Information Center’s impact on the business.

Some marketing plan templates include the SWOT (Strengths, Weaknesses, Opportunities, Threats) Analysis in this segment. Others insert a separate segment devoted to the SWOT Analysis. In the light of the business situation just described, you must now reflect on strengths and weaknesses of your operation, as well as opportunities and threats to be dealt with in the coming year.


III. Target Market

How well do you know your target market? How well do you understand their information needs? Can you articulate what your customers and potential customers need as opposed to what you offer? Are there groups to whom you should be “selling” who are not now “buying” your services? Are there ways to segment your market so that you can offer highly specialized products and services to various groups, reflecting their business priorities? What kind of products should be offered to a broad base of users? Answering these questions will help you define your target market.


IV. Goals

What do you want to achieve? The goal statement(s) should be challenging and yet, attainable. Is it important to increase the number of departments served? Which departments? Do you intend to provide more training programs? Sample goal statements might read:

1. Establish relationship with Legal and Regulatory Departments in first quarter.
2. Reduce staff time spent on call-in, ad hoc requests for help with Internet searching




V. Marketing Strategies

Here strategies and programs are outlined which will help us reach the goals outlined above. For the two goals suggested previously, strategies might read as follows:

1. Provide daily news delivery for all persons in Legal and Regulatory Departments on trial basis for 2 weeks as first step in increasing business with these departments.
2. Increase the number of Internet training sessions by 10% over the course of the year.


VI. Implementation Tactics

Tasks required to implement and monitor each strategy are listed in this section. With each task, the person responsible for the task, and a completion target date are indicated. Having a plan of action with specific tasks ensures that the details are clear and that specific persons are accountable. For example:

1. Daily news delivery trial for Legal & Regulatory Departments

Task
Description Person Responsible Completion Date
a) Meet with Department Directors to promote plan, including budget implications for departments following trial.
M.L. 1/15
b) Meet with vendor to set up trial. J.V. 1/15
c) Work with vendor and designates from each department to define profiles.
M.L., J.V. 1/22
d) Schedule meeting with all members of both departments to pro-mote trial; sell concept of customization following 2-week trial.
M.L. 1/30
e) Launch trial. All 2/1
f) Schedule mid-trial meeting for feedback and refinements. J.V. 2/8
g) Assess trial results. M.L., J.V. 2/15
h) Launch customized news delivery to groups. J.V. 2/18
i) Review on quarterly basis. M.L., J.V. 4/1,7/1,10/1


2. Increase the number of Internet training sessions by 10% over the course of the year.

Task
Description Person Responsible Completion Date
a) Review most frequent requests for help with Internet and deter-mine appropriate applications for classes.
D.H. 1/15
b) Contact Consultant to design course on government sites D.H. 1/20
c) Review course proposed by consultant and set targets for testing.
M.L., D.H. 1/30
d) Trial run of course with Information Center staff. D.H. 2/20
e) Schedule and promote course for organization D.H. 3/1
f) Review and modify, if needed, based on evaluations. D.H., Cons. 3/15



VII. Budget

How much will the activities defined above cost? Can you provide a revenue forecast? Explain the assumptions on which the forecast is based and consider various (best case, worst case) scenarios. Since many Information Centers now operate as cost centers, if not profit centers, this component of the plan is extremely important.

VIII. Evaluation of Results

What are the success criteria? How will you measure success of the plan? By monitoring progress, you can judge the success of the marketing plan. If some of the strategies are not working out, try to determine why. Is the strategy flawed? Is there a problem with implementation or timing? How can you refocus and move on?

factiva.com Listen to a recording of one of our acclaimed webinars! "Taxonomy and SharePoint: a Powerful Combination""The New Rules of Marketing and PR"

marketing.com

Marketing.com

8 Easy Steps to Internet Marketing
David MercerJune 15, 2011
Internet market is crucial to any online business or startup. Without the life-blood of regular traffic bringing existing and new customers, readers and fans to a site or blog, revenue and profits will suffer.
In order to ensure a positive growth in high quality traffic (that's people who are more than likely predisposed to buying or valuing your offering), it is necessary to dive into the challenging and multi-faceted world of Internet marketing.
Learning how best to use your time and resources to maximize ROI (Return on Investment) is something each and every business must do for itself. But it doesn't hurt to have a solid framework to begin with. Here is an 8 step cycle that you can use to implement any type of marketing campaign online.
Continue Below


1. Define business objectives
It is important to understand what you want to get out of your site. A business objective could be a sale, a phone call, a newsletter sign up, ad revenue, or just about anything you can think of.
2. Identify the target market
Do you know exactly who would be interested in your offering? "Everyone", is the wrong answer. You must break down large groups of people into logical sub-groups so that you can make your message more relevant to them. Vague and general content doesn't excite anyone.
3. Generate high quality, focused and relevant content
Knowing who you are speaking to allows you to better tailor your content to be interesting, useful, relevant and informative to those people. Perseverance is the key here. Be relentless in getting the right content to the right people - eventually it will pay dividends.
4. Deliver the content to drive traffic
Just because you know who you are speaking to doesn't necessarily mean you know how to get your message to them in the most efficient way. Everyone is going nuts over social media at the moment. Are your customers likely to be on Facebook? If not, where?
5. Convert traffic
Bringing loads of people to your site is a great achievement, but only half the story. In order to make a profit, those people need to "convert" in some way or other (according to your business objectives) too. Make sure your site isdesigned to be clear, concise, easy and good at converting.
6. Analyze
With a regular flow of traffic (and hopefully some sales and conversions) you are now in a position to analyze the effects your marketing has had. Use a good analytics service like Google analytics to provide you with traffic stats and data.
7. Refine
Based on your analytical research you can draw conclusions about which marketing initiatives were most effective. This allows you to focus your efforts on those, or improve the ones that are not performing as well.

internet marketing
www.marketing.com

marketing.com Marketing.com Business and Social directory

marketing.com

Marketing.com

8 Easy Steps to Internet Marketing
David MercerJune 15, 2011
Internet market is crucial to any online business or startup. Without the life-blood of regular traffic bringing existing and new customers, readers and fans to a site or blog, revenue and profits will suffer.
In order to ensure a positive growth in high quality traffic (that's people who are more than likely predisposed to buying or valuing your offering), it is necessary to dive into the challenging and multi-faceted world of Internet marketing.
Learning how best to use your time and resources to maximize ROI (Return on Investment) is something each and every business must do for itself. But it doesn't hurt to have a solid framework to begin with. Here is an 8 step cycle that you can use to implement any type of marketing campaign online.
Continue Below


1. Define business objectives
It is important to understand what you want to get out of your site. A business objective could be a sale, a phone call, a newsletter sign up, ad revenue, or just about anything you can think of.
2. Identify the target market
Do you know exactly who would be interested in your offering? "Everyone", is the wrong answer. You must break down large groups of people into logical sub-groups so that you can make your message more relevant to them. Vague and general content doesn't excite anyone.
3. Generate high quality, focused and relevant content
Knowing who you are speaking to allows you to better tailor your content to be interesting, useful, relevant and informative to those people. Perseverance is the key here. Be relentless in getting the right content to the right people - eventually it will pay dividends.
4. Deliver the content to drive traffic
Just because you know who you are speaking to doesn't necessarily mean you know how to get your message to them in the most efficient way. Everyone is going nuts over social media at the moment. Are your customers likely to be on Facebook? If not, where?
5. Convert traffic
Bringing loads of people to your site is a great achievement, but only half the story. In order to make a profit, those people need to "convert" in some way or other (according to your business objectives) too. Make sure your site isdesigned to be clear, concise, easy and good at converting.
6. Analyze
With a regular flow of traffic (and hopefully some sales and conversions) you are now in a position to analyze the effects your marketing has had. Use a good analytics service like Google analytics to provide you with traffic stats and data.
7. Refine
Based on your analytical research you can draw conclusions about which marketing initiatives were most effective. This allows you to focus your efforts on those, or improve the ones that are not performing as well.

internet marketing
www.marketing.com

marketing.com Marketing.com Business and Social directory

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